When it comes to financial services, banks, insurance companies and fintechs are vying with each other to meet the sometimes-new needs of their customers. The aim: to renew themselves, stand out from the competition, improve the customer experience and journey, and even create new sources of revenue.
We have selected five new innovative projects that we found particularly interesting. A world tour that takes in France with insurer MAAF and its use of video games to promote road safety; Australia, where bank NAB is offering a year's cyber defense to its SME clientele, while insurer Allianz Partners is chatting with travel insurance customers of its partner HCF; the United States with insurer HSB developing a cyber insurance offer for vehicles; and finally Canada, where Scotiabank talks finance to its customers with a more empathic approach.
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