Balint Bese, Head of Bancassurance and Online Sales Squad at Erste Bank Hungary, explains why embedded insurance is important for retail banks.
He then presents their first experiment in personalization through a collaboration with fintech company Companion, resulting in a digital-native product: flight delay insurance. He delves into this product, noting that the first month's results are promising, with over 22,000 push notifications sent and a 22% open rate (read the case study)
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