Innovation in insurance was historically indulged in the periphery of the business, under-funded and watched with expectations of incremental rather than transformative change in business operations or performance.
This has changed. We now hear insurers frame innovation as increasingly strategic, purposeful and critical to their success.
The evidence is all around us. Consider the many innovations in product development and distribution, including embedded insurance, usage- and behaviorbased models and the convergence of insurance, health and wellness. The proliferation of insurtechs has been one of the most notable new features of the industry in the last decade. Additionally, in 2020, AM Best began to include innovation criteria in its ratings.
The Qorus Innovation in Insurance Awards launched in 2016 with 225 submissions. It has since grown as a global industry recognition program and has, to date, evaluated nearly 3,000 submissions from carriers and insurtechs alike. Each year, we examine and analyze the evolution of innovation in insurance. In this report, we explore our latest insights and identify key enablers of value generation that point the way forward.
Illuminating insurance innovation: Insights from eight years of Qorus Innovation in Insurance Awards
Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions...
Related news & insights
At work with Berenice Valencia Flores
Berenice Valencia Flores, Director of the AXA Mexico Foundation and Head of Sustainability at AXA Mexico, shares her insights and...
GenAI propels AI high on the agenda of auto industry finance providers
The arrival of GenAI has kick-started the rapid application of intelligent systems across the automotive industry. Finance firms, insurers and...
Société Générale Assurances: Integrating CSR into strategy with "My Savings Carbon Footprint"
Camille Sitbon, Head of CSR Transformation at Société Générale Assurances, shows how CSR is fully integrated into the company's global...
AutoMobility Insights - April 2025 edition
This article offers snapshots of recent events, showing profound changes in the automotive ecosystem. We select snapshots that make these...
Assurant launches Vehicle Care Technology Plus, combining auto and smartphone protection
This new plan not only covers high-tech vehicle components and wear-and-tear items but also includes smartphone repairs at no additional...
Abeille Assurances harnesses location intelligence to manage climate risks
Through a strategic partnership with Precisely, the global leader in data integrity, Abeille Assurances is using cutting-edge geospatial solutions to...
Bankinter finalizes merger of EVO Banco and Avant Money to strengthen its international presence
Bankinter has officially signed the merger of its digital banking subsidiary, EVO Banco, and its Irish division, Avant Money, into...
Predict, engage, transform: AI’s role in the future of banking
As financial institutions intensify their focus on customer engagement, operational efficiency, and fraud prevention, AI is reshaping the industry with...