Infrequently asked questions: Critical insights for business strategy success

Think outside the box: Fatih Ogun, Head of Strategy at Akbank, shares some bold and rarely-asked questions that may hold the keys to long-term business success.


In the universe of business strategy, we often encounter a number of well-known questions: What are our core competencies? How do we maximize profitability? Who is our target customer? These questions are crucial but they are also frequently asked. However, aside from this set, seldom-asked questions often hold the potential to unlock deeper insights into long-term success. In this article, we aim to focus on such questions – overlooked but critical inquiries that can shape, refine and drive a business strategy toward sustained competitive advantage and growth.