Fatih Öğün
Akbank
Senior Vice President, Head of Strategy
Finding and leveraging niche markets within the broader ecosystem has become a cornerstone strategy for sustainable growth and differentiation. Fatih Öğün, Head of Strategy at Akbank, looks at how to identify and capitalize on these unique market segments, drawing upon insights from the evolving financial services industry.
The financial services sector, characterized by its vastness and diversity, offers rich ground for niche market exploration. Identifying these niches requires a keen understanding of customer needs, market gaps and emerging trends. It is not just about finding a small segment but uncovering areas underserved by current offerings. The key lies in detailed market research, customer feedback and trend analysis, combined with a forward-thinking approach to anticipate future needs.
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