Hang Seng Bank has revealed its newly renovated Hong Kong Main Branch, marking the debut of its Future Banking 2.0 initiative. This transformation blends cutting-edge technology with personalized customer service. The first phase of renovations includes updates to the General Banking Hall and the Prestige Banking Centre. With these enhancements, the bank aims to redefine banking with a customer-centric approach driven by sustainability and innovation.
Introducing the 'Come to You' service concept
The centerpiece of Future Banking 2.0 is the market-first 'Come to You' service concept. Spearheaded by Rannie Lee, Head of Wealth and Personal Banking, and Theodore Mak, Head of Retail Distribution, this initiative uses Smart Tellers to reduce wait times and improve convenience. Customers are served comfortably in a banking lounge, enhancing their overall experience. This innovative approach aims to fulfill 60% of general banking services, including deposits, transfers, and more, within 10 minutes.
A commitment to sustainability and community
The branch’s redesign embraces sustainability by incorporating natural lighting, energy-efficient systems, and upcycled materials. Inspired by nature, the modernized space promotes a welcoming atmosphere, reflecting Hang Seng’s pledge to reach net zero by 2030. Renovations are set for full completion by mid-2025, further underscoring the bank’s commitment to innovative, community-focused banking solutions.
