Igloo launches direct-to-consumer platform in Indonesia
Regional insurtech leader Igloo has unveiled its direct-to-consumer (D2C) platform, igloo.co.id, in Indonesia, marking a significant expansion in its insurance ecosystem.
Regional insurtech leader Igloo has unveiled its direct-to-consumer (D2C) platform, igloo.co.id, in Indonesia, marking a significant expansion in its insurance ecosystem. Following its success in embedded insurance and business-to-agent models, the platform brings tailored microinsurance products to a broader audience. With options for motorcycle, car, pet, and travel insurance from top providers like Zurich, Sompo, and SinarMas, igloo.co.id simplifies insurance access for Indonesia’s growing digital consumer base.
This launch aligns with Igloo’s mission to make insurance more accessible and transparent. Users can explore detailed policy information, track purchases, and manage their insurance needs seamlessly. Features like Fast Quotes, Buy-Now-Upload-Later, and Claims Support ensure an effortless experience. Support channels, including WhatsApp and telesales, further enhance customer convenience.
Addressing low insurance penetration
Indonesia’s insurance penetration, at just 2.7% according to the Financial Services Authority, lags behind neighboring ASEAN countries. Platforms like igloo.co.id aim to bridge this gap by targeting tech-savvy young Indonesians, who are increasingly seeking affordable and relatable insurance solutions. With minimal marketing, the platform attracted nearly 20,000 monthly visitors during its soft launch, showcasing strong potential to boost insurance inclusion.
A commitment to innovation
Igloo’s CEO, Raunak Mehta, emphasized the company’s dedication to revolutionizing insurance accessibility. “igloo.co.id empowers consumers to explore, learn about, and select insurance products that suit their needs, addressing accessibility and transparency challenges,” he said. Igloo’s expertise in blending digital and traditional channels, recognized by its ‘Insurtech of the Year’ awards, continues to set a benchmark in the industry.
With igloo.co.id, Igloo reaffirms its commitment to simplifying insurance and transforming how Indonesians perceive and engage with it.
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