BoursoBank launches a new private banking service for affluent clients in France

Digital Reinvention
17/12/2024 News

BoursoBank, France’s leading online bank, has unveiled BoursoFirst, a private banking service designed for affluent clients. For €29 per month, this exclusive offer combines the best of BoursoBank with new products, tailored solutions, and premium services delivered through a fully digital platform.

Aiming to serve affluent and digital-savvy clients

With over 7 million customers and €80 billion in managed assets, BoursoBank is already a market leader in online financial services. BoursoFirst builds on this success, targeting nearly 400,000 wealthier clients and the growing segment of digital-savvy millennials seeking innovative solutions for managing their financial portfolios. The offering includes access to structured financial products, private equity funds, enhanced savings accounts, and more—all accessible directly through the BoursoBank app.

Exclusive financial products and services

BoursoFirst simplifies access to traditionally complex financial products. Clients can create custom investment instruments tailored to their preferences, including asset protection and early redemption options. In collaboration with Sogelife, BoursoBank is also launching BoursoVie Lux, a 100% digital Luxembourg life insurance policy offering extensive asset protection and a diverse range of investment options, including private equity.

Additionally, clients can enjoy exclusive rates on term deposits, yielding up to 2.6%, and digital Lombard loans at 2.95%, allowing them to leverage their savings without withdrawing funds.

Exceptional benefits for members

BoursoFirst members gain access to premium services such as a team of financial experts available during extended hours, personalized simulations for retirement and taxation, and exclusive webinars to optimize financial planning. Clients also benefit from competitive stock trading fees, a 3% yield on the Bourso+ savings account, and reduced mortgage rates for loans exceeding €1 million.

Commitment to innovation and performance

“BoursoFirst demonstrates our dedication to addressing the needs of all our clients, especially those seeking cutting-edge, personalized, and cost-effective solutions for managing their assets,” said Benoît Grisoni, CEO of Boursorama.

With a free three-month trial, BoursoFirst is now available to all BoursoBank customers, offering a seamless and modern approach to private banking.

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