imagin: The neobank dominating the 18-34 Spanish market with 48% share

Digital Reinvention
28/01/2025 News

With a 48% market share in Spain’s 18-34 demographic, imagin leads the neobank sector by offering an unrivaled user experience. Its customer base has grown to over 3.5 million banking clients and 4.5 million app users, reflecting a strong presence in both financial and non-financial services. The app’s seamless functionality drives engagement, with 60 million monthly visits and a 15% increase in Bizum transactions year-over-year.

A 100% digital neobank redefining financial services for Millennials and Gen Z

imagin sets itself apart with a fully digital approach to banking, offering fee-free accounts, cards, and innovative products like mortgages and ETFs. In 2024, the neobank saw a 70% surge in mortgage production, leveraging government-backed programs to help young people access their first homes. These comprehensive solutions make imagin the go-to platform for young adults navigating key financial milestones.

Sustainability and financial education: Core pillars of imagin’s mission

imagin isn’t just a neobank; it’s a movement. Through its sustainability initiative, imaginPlanet, it supports environmental efforts like coral restoration and ocean plastic collection. Meanwhile, imaginAcademy provides young users with practical financial education, offering insights into budgeting, investments, and long-term planning. This dual focus on environmental and financial well-being resonates deeply with today’s socially conscious youth.

imagin’s forward-thinking approach and commitment to innovation ensure its position as the leading neobank for the next generation of digital-savvy customers.

Related news & insights

Digital Reinvention
06/02/2025 News

Amdax launches Novelist to simplify crypto investing for retail investors

With a minimum investment of just €500, Novelist aims to lower the barrier to entry for individuals looking to invest...

Digital Reinvention
05/02/2025 News

Banco Sabadell enhances digital banking with real-time transaction geolocation

By integrating Snowdrop’s MRS API technology, Banco Sabadell enables its customers to view the precise locations of their card transactions...

Digital Reinvention
04/02/2025 News

CommBank and AWS expand collaboration to accelerate cloud and AI innovation

he collaboration positions AWS as the bank’s preferred cloud provider and marks a significant step in CommBank’s ongoing digital transformation.

Digital Reinvention
03/02/2025 News

NAB and Amazon introduce PayTo for seamless, secure payments

The integration allows shoppers to make purchases directly from their bank accounts, eliminating the need to enter card details at...

Digital Reinvention
03/02/2025 News

BPCE becomes first French bank to offer online subscription for individual retirement plans

Banques Populaires and Caisses d’Epargne, part of the BPCE Group, have become the first banks in France to offer online...

02/02/2025 News

NAB expands Saturday branch openings to better serve customers

This expansion comes in response to strong customer feedback, emphasizing the importance of face-to-face banking despite the rise of digital...

01/02/2025 News

Kaspi.kz acquires controlling interest in Türkiye’s top e-commerce platforms Hepsiburada

Kaspi.kz, a leading fintech and e-commerce company, has successfully completed its acquisition of a controlling interest in Hepsiburada, one of...

Digital Reinvention
30/01/2025 Article

Financial Innovation Spotlight – January 2025 edition

In this month’s Financial Innovation Spotlight, we zoom in on five exciting new projects by Atom, Revolut, Crédit Agricole's Khome,...