Driving health and well-being: Standard Chartered’s strategy for Asia

Debasri Ghosh, Head of General Insurance and Health Propositions at Standard Chartered Bank, highlights Asia—a rapidly growing market with low health insurance penetration—in this presentation. While most Standard Chartered customers are affluent and already insured, they seek high-quality services, including comprehensive health and well-being support.

Traditionally, the relationship has been transactional. However, as a bancassurance company, Standard Chartered has a crucial role to play in helping customers stay healthy, moving beyond basic insurance coverage to offering proactive health support.