HSBC is launching a phased rollout of its refreshed mobile banking app for Hong Kong customers starting mid-May 2025, marking its most significant update since 2020. The redesign reflects more than a decade of digital transformation, beginning with HSBC’s early entry into mobile banking in 2010. The latest revamp comes amid a 20% rise in app usage in 2024 and responds to increasing customer reliance on digital services.
The new interface simplifies the user journey, placing key services within easy reach and introducing customisation options such as favoriting accounts. HSBC describes the upgrade as a customer-led initiative, shaped by survey and focus group feedback.
Prioritising navigation and personalisation
One of the most notable improvements is the redesigned navigation system, aimed at making hundreds of existing features more accessible. HSBC Hong Kong’s digital head, Kazimierz Kelles-Krauz, acknowledged that many tools were previously underused due to complex navigation. The overhaul also includes a persistent chatbot with speech-to-text functionality and improved comprehension, enhancing support for users.
This update forms the foundation for more advanced capabilities planned for later in 2025, including tools for financial planning and hyper-personalised product recommendations.
A flexible, future-ready platform
Alongside usability enhancements, HSBC has rebuilt the app on a more adaptive technology framework. This enables faster updates and smoother integration of new services, ensuring the platform can evolve with user expectations. The tech upgrade also improves performance and responsiveness, aligning with HSBC’s broader digital strategy.
Executives across HSBC’s Wealth and Personal Banking division celebrated the launch as a milestone in the bank’s digital journey, with more enhancements to follow in the months ahead.