Boris Plantier
Qorus
Head of Content & Awards
In April 2025, game-changing innovations took center stage, as financial services companies across the globe introduced remarkable new projects that are redefining the industry and creating lasting value for customers. From providing vital support to domestic violence victims to empowering entrepreneurs with cutting-edge digital tools, these initiatives highlight a shared commitment to progress and social impact.
Here are five standout projects that grabbed our attention, from AXA in France, Maybank in Malaysia, Westpac in Australia, Assurant in the US, and ruya in the UAE.
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