Inside Belfius Private: Aiming for market leadership in Belgian private banking

Financial services company Belfius has just launched its private bank with the clear goal of becoming number one in the Belgian market. Olivier Goerens, General Manager of Belfius Private, tells Qorus’ Boris Plantier more about the unique aspects of this bank for affluent customers.


Why did you decide to launch Belfius Private, and who exactly is this offer aimed at?

We launched Belfius Private to create a full-fledged private bank within Belfius, with one sole focus: the private member.

Until now, private banking was often just a segment in a universal bank. We wanted to go further by combining the solidity of a bancassurer with the exclusivity of a dedicated private bank.

Our offer is aimed at clients that consciously choose private banking through our private or wealth membership. Clients can become private members from €500,000 assets under management and wealth from €2.5 million.

We also extend the membership to their entire family, not just the individual, because continuity across generations is key. This makes us unique: instead of focusing only on one account holder, we think in terms of a family’s legacy and ambitions.