Future Branch: How Wells Fargo designs the branch experience
Branch banking in the US is facing significant change as the number of branch locations continues to shrink and smaller, tailored branches emerge in response to customer needs and demographics. Efma’s Boris Plantier asked Darren Goetz, strategic planning manager at Wells Fargo, about how the bank’s branch strategy meets changing consumer behavior.
Branch banking in the US is facing significant change as the number of branch locations continues to shrink and smaller, tailored branches emerge in response to customer needs and demographics. Efma’s Boris Plantier asked Darren Goetz, strategic planning manager at Wells Fargo, about how the bank’s branch strategy meets changing consumer behavior.
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