Fintech Friday: WealthObjects

WealthObjects was founded to help organizations with their digital journeys and customers by offering financial planning and investment advice. Uday Nimmakayala, CEO and founder of the company, told Boris Plantier more.

Having worked in the investment and wealth sectors for over 15 years, Uday Nimmakayala is well-positioned to see technology trends unfolding. “Over the years I’ve seen an increasing demand for digital services from customers, teamed with increased cost and fee pressures on firms,” he said. “I’ve also witnessed the transformation of advisory services fees thanks to new regulations, and the evolution of many new business models.”

This has all resulted in a very different industry. “When we started WealthObjects we were at the cusp of major evolution of the delivery of services to customers,” said Nimmakayala. “I knew that if we built innovative, flexible software products that met the demands of the next generation of financial services, we would be ideally positioned to help organizations with their digitalization journey. What’s more, we could give customers access to modern, efficient tools and thus good financial planning and investment advice.”

Nimmakayala says that WealthObjects delivers digital solutions to its clients with the speed, cost and resource requirements of an ‘off the shelf’ provider. “Our flexibility allows us to fit seamlessly into our clients’ workflows, and our vast industry expertise ensures we are the perfect digital transformation partner for financial institutions, whether they are launching a new proposition or improving existing offerings.”

The company helps its clients achieve digital differentiation and grow their business in four ways:
1. Consolidation: Increase efficiency by streamlining third-party dependencies
2. Integration: Incorporate solutions within existing processes
3. Automation: Use technology for any repetitive functions
4. Innovation: Provide cutting edge tools and features to engage clients and future-proof the business

“We work with clients on all of their digital requirements, but broadly speaking we divide our solutions into four parts of the end-to-end journey: Customer on-boarding; financial planning; automated investing; and digital engagement,” Nimmakayala says.

WealthObjects continually monitors market trends that can impact the savings and investing markets. The staff work with clients to help them futureproof their business models with the latest features. “Machine learning, artificial intelligence, virtual reality, and blockchain are all developments that we plan on incorporating into our solutions in the near future,” Nimmakayala concludes.