RE-Banking: Insights for Banks from the REtailing Sector

Accenture and Efma are pleased to present the second edition of the study focused on best ideas and insights for Banks from the Retailing Sector - named “RE-banking”. After the success of the first retailization study, REBanking aims to provide retail banks with inspiring initiatives from Top Players in non-banking sectors to help them become truly Customer Centric. The study addresses the hot topics in customer engagement identifying the winning capabilities for retail banks to build trusted environment, re-think customer experience personalized and omnichannel, and re-structure distribution&marketing organization in order to really put customer first. More than 200 innovative practices in 7 non-banking industries have been analyzed and qualified interviews with C-level marketing directors in leading global retail banks have been conducted. REBanking is now “on the field” to help banks in strengthening their relationship with customers.