How banks can use AI to transform the customer experience

In partnership with

NGDATA

NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected customer experiences. Our AI-powered CDP and Digital Transformation Services put people at the center of every business via Customer DNA, which continuously learns from behavior to deliver compelling experiences for brands across the...

27/05/2020 Study
How AI and machine learning can help banks to become more intelligent by offering them cross-sell opportunities and helping them to deliver a more personalized service to their customers? Efma senior adviser Rudradeb Mitra and our partner NGDATA share their views on this topic more relevant than ever in the covid-19 era.

Xavier Latte, director digital performance and data and Leen Teunen, head of marketing, retail and private banking, both from BNP Paribas Fortis, speak about key things to keep in mind when it comes to AI implementation and management.


This report is exclusively reserved for Efma member institutions.
You're a member? Great! Create an account or log in to download the full report.
 Not a member yet? Find out more about membership benefits on www.efma.com/join or contact membership@efma.com 

Want to keep reading?

Become a Qorus member to get access to all our content

Leverage community expertise to redefine finance

Our communities cover diverse topics such as digital transformation, SME finance, or Embedded insurance, providing a platform to learn from industry experts and peers.

Related Content