Ourocard Bonus Mobile Qorus Banking Innovation Awards 2013

Banco do Brasil launched, in May 2011, a new (revolving) credit card named Ourocard which aims to encourage the inclusion of a wider slice of population into the banking system. Using Ourocard customers can benefit of a particular feature: targeting prepaid mobile phone population, spending is converted into points that are directly converted into prepaid phone credit with local mobile operators - the more they use their cards the more they gain in terms of mobile traffic. Another feature allows customers to make withdrawals at thousands of Banco do Brasil ATMs and to make payments using Visa or MasterCard circuits. The evolution of the card brought to the creation of Ourocard Elo: this multiple card (debit & credit) has a nationwide reach and one of the lowest annual fees in the market. In particular Ourocard that has “Brazilianness” (to be a Brazilian native) as its main attribute, allows customers to customize the picture on their card.