Maybank@Monash Qorus Banking Innovation Awards 2015

19 % of 30.6 mil Malaysia population is within age of 15-24 or in Maybank representation, around 2.2 mil is largely being served by traditional channel. We believe this Youth segment has been underserved by banks in the past even though the Youth segment, particularly those undergraduates is a strategic segment that will drive our future growth. Our observation from competitors’ perspective validates the notion that traditional branch set-up is not sustainable in university and campuses environment. Student’s expectations are largely unmet, and strategically this would be a platform for Maybank to learn and understand student’s segment and their needs, hence the introduction of Maybank@Campus. It’s the first of its kind on-campus banking outlet in Malaysia, designed specifically for the campus community in mind. From the range of product offered, to the physical appearance, we wanted to create a customer experience that meets the expectations of students of today. Todate we have launched 3 Maybank@Campus set-up in Monash University Malaysia, Manipal International University and Universiti Malaysia Sabah a combination of Private and Public sectors University. This is aligned with Maybank’s Humanizing Financial Services of providing easy access to financial service for the people, providing them with a fair term and pricing and for us to be the heart of the community.