World's First Digital Charity Platform Qorus Banking Innovation Awards 2016

Mashreq has been always in forefront of innovation and disruption in the middle East. We worked very hard over the last couple of years to revolutionize everything in banking. Be it the first NCF Payment, world’s first international mobile payment, the world first institutional level lateral data integration with Emirates ID authority and many more. We have really led the way! Today’s innovation goes beyond banking to address a global problem: Helping the unprivileged! Donation has been for decades ‘Manual’ and ‘untraceable’. People for centuries have been donating without seeing what impact their donation have created in other’s life. We decided to change this. We decided to revolutionize this, we decided to uberize this! Our world’s first Digital charity account is all about digitizing charity and making it interactive, Goals based and traceable. For this, we have created an open-loop digital charity platform and integrated with the 3 biggest charity institutions in the UAE to launch want we believed the world’s first and most advanced charity platform. Clients for the first time, will be able to donate and see the impact it has created. If customer donate 1 aed or Euro, the update real-time display cross all customers. This makes the entire charity process engaging, motivating and traceable. All this is happening real-time through the improved infrastructure we have created. The project went live in June 2016 and is on as we speak. We have already achieved 7% collection of the required amount to complete the projects and our target is this year end. This mega project involved several units with and outside mashreq including, digital banking team, marketing, legal, compliance, charity institutions, UAE federal charity and technology.