Postepay App Qorus Banking Innovation Awards 2016

The Postepay Application is the new Payment Wallet of Bancoposta dedicated to the 13+ mln Postepay prepaid card holders. Postepay is the most used prepaid card and the largest card-holder community in the italian market. The Postepay App provides card holders with transaction information (real-time balance and transaction history), card management features (e.g. geo-blocking, withdrawal and payment limits, e-commerce site-category control, etc.) and payment features (e.g. SEPA transfer, phone recharge, etc.). The new killer feature of the new Postepay App is P2P (peer to peer) which is available between Postepay card holders that download and activate their App. The user experience is simple and smooth because money is transferred between cards in real-time by simply using the mobile phone number address book (i.e. users don't need to know the PAN of the destination card). Customers can also use their alias or QR code to receive money from people they don’t want to share their mobile phone number with. The App also enables money collection by managing multi-party invites through push-notifications and bill-splitting too. The project was developed by putting User Experience at the center of the design, with simplicity and smooth feature discovery as the main guidelines, in order to target the broadest possible audience to make this a truly mass-market application. Postepay App has the ambition to become the most used mobile payment wallet and P2P service in Italy, just like Postepay became the most used payment card ten years ago. At the moment being, other competitor products started in the area of P2P services, but most of these are new-launched service brands that need to grow their awareness and customer base from the ground up. The Postepay App has already been download by 4 mln customers and the new version launched in June 2016 has already more than 200.000 active wallet users and grows at an impressive 2 digits percentage rate each month.