Turning the Bank into a “High Profiling Media“ Qorus Banking Innovation Awards 2016 - Winner

Intesa Sanpaolo launched a new PFM solution fully integrated with the recently introduced real time CRM and the innovative deal program, IN OFFERTA. The solution has been designed having in mind both individual and business Customers: • Bank’s individual Customers have the chance to access to “Gestione spese” (PFM), an online and multi-device tool that allows to manage expense and income in a graphic, usable and aggregated environment integrated with personalized and contextual discounted offers for one out of three transaction • Bank’s Business Customers have the unique opportunity to build contextual and competitive offers for their Customers through the “IN OFFERTA” service and consequently reach highly segmented targets in a “media campaign” manner by buying communication spaces on bank’s channels Moreover, the platform combines browsing data, transactions and PFM information (e.g. categorized expenses as well as user-generated saving goals) in order to outline Customers targets, in terms of interests and purchase habits, and therefore match the offers uploaded by Business Customers with the right bank's Customers profiles. The project is a real opportunity for the Bank’s Business Customers to efficiently increase sales thus pursuing their commercial goals.