Widiba2020: The first Banking Search Engine Qorus Banking Innovation Awards 2016 - Winner

Widiba, after only 20 months from launch, tried to innovate the way people talk to customers by offering a smart and disruptive interaction. The client in daily usage want to search easily any information he needs without filtering out complicated menus or but only by putting a keyword in a search engine using his natural language. Based on this operational need of simplicity we worked to Widiba 2020 project. The entire operations of the bank concentrated in a smart search engine where customers can search all data and make easy and fast transactions, without having to learn how to do it. The creation of this simple interaction allows to offer customers a unique experience and to operate with the same gestures used in everyday life. Besides being provided with a smart engine that renews the interaction, customers can completely personalize home banking from look to content. In fact they have the possibility of building their interaction through over 25 widgets offered by the bank, ranking data according to related importance. The project was developed completely in-house with internal resources and involved the cooperation of all departments with a single focus for all customers and his experience. After three months from launch more than 80% of transactions are made by the search engine and about 20% of customer has customized home banking with widgets.