Alliance Cash2Home Qorus Banking Innovation Awards 2017

Alliance Cash2Home is a first-in-Malaysia mobile solution that offers paperless account opening and remittance services out of branch, via mobile application. Alliance Cash2Home is a digital innovation crafted specifically to promote financial inclusion in the underserved blue-collar foreign worker segment through: • Seamless paperless KYC-check and customer on-boarding via biometric facial recognition linked with Optical Character Recognition (OCR) for account opening and activation of relevant banking channels (ATM Card, mobile banking application, and bank branch services), performed entirely at the customer’s workplace • Security Model via groundbreaking 2-Factor Authentication of tokenised smart phone and live selfie. This allows better user experience, at the same time improved and simplified transaction authorisation on mobile without One-Time-Passwords. • Improved User Experience (UX) through collaborative synergy by combining the application’s User Interfaces (UI) with our customers’ transactional behaviour. Taking into account the needs of our target customer segment, the UX was designed to accommodate their key behaviours, guided by practical interactions in their own native language, and emotional engagement during focus groups. Alliance Cash2Home innovates the Bank’s related products by: 1. Providing Digital Banking services for Foreign Workers: a. One-stop-shop to address all their banking needs via mobile phone and ATM b. Access to their account, remittance and prepaid reloads anytime anywhere on their mobile at minimum cost and at their convenience c. No longer exposed to the risk of cash theft / robbery and possible of losing their entire remittance amount via illegal channels 2. Integration into the Alliance@Work programme for Employers: a. Do away with the risk of running cash based payroll b. Better productivity all round for HR and foreign workers with a uniformed innovative mass on-boarding process for both local and foreign employees c. Minimised risk of foreign worker losing their passports or getting robbed during account opening or sending cash based remittance d. HR benefits for employees including foreign workers