Mortgage and Auto Loan Applications E2E Transformation Qorus-Infosys Finacle Banking Innovation Awards 2025

Submitted by

Akbank

Akbank T.A.Ş. was established in Adana on January 30, 1948 as a privately-owned commercial bank to provide resources and support to the local cotton producers, with the purpose of carrying out all kinds of banking transactions and performing any kind of economic, financial and commercial attempts and activities that are...

Premium
02/06/2025 Banking Innovation
We now offer a seamless, fast, and enhanced experience that allows customers to apply for two loans in the time it takes to apply one for either an Auto or Mortgage loan through the E2E process.
Innovation details
Country
Turkey
Category
Product and Service Innovation
Keyword
Loans, Customer experience, Transformation, Digital channels & Omnichannels, Mortgage, Retail banking, Mobility

Innovation presentation

This initiative focused on the end-to-end (E2E) transformation of the mortgage and vehicle loan application processes, aiming to simplify, digitize, and accelerate one of the most critical customer-facing services in banking. The transformation restructured a fragmented and manual journey—previously involving 27 distinct functions—into a seamless, automated single-flow experience. Key improvements included a 50% simplification in data entry fields, automation of 13 key operational steps (e.g., collateral input, document checks), mobile document approvals, and QR code-based verification for wet-signed documents. As a result, the loan application process became 43% faster from the customer perspective, while reducing branch workload by 48%. This initiative delivered measurable efficiency gains, improved customer satisfaction, and empowered employees to focus on value-added tasks.

The primary goals were: • To reduce the end-to-end duration of the loan application process. • To decrease operational effort and processing time at branch level. • To increase the number of completed loan applications within a given timeframe. • To modernize the application experience with digital tools like mobile document approval and QR code verification. • To reduce human error and rework by introducing automation. The initiative aimed to deliver these business benefits: • Improved customer experience and satisfaction. • Enhanced employee efficiency and engagement. • Stronger process control and compliance. • Scalable base for future digital innovation. The initiative began with a deep-dive analysis of the current process, involving user journey mapping, employee interviews, and customer feedback sessions. A cross-functional task force—including operations, IT, UX/UI design, compliance, and customer service—was formed to plan and execute the transformation. Key steps included: • Identifying bottlenecks and redundant steps. • Redesigning the journey into a single flow with integrated systems. • Automating nine specific manual operations. • Designing new user interfaces to simplify data input. • Integrating mobile and QR code technologies for document processing. Communication was maintained through regular project meetings, sprint reviews, and feedback meetings involving both RM/SME and management. The initiative was executed within its allocated budget and was completed on time. Challenges, such as change resistance and system integration issues, were overcome with targeted training and iterative testing. The project met all KPIs and even exceeded expectations in efficiency and user satisfaction.

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