Next generation features in iMobile- ICICI Bank mobile banking application Qorus Banking Innovation Awards 2017- Nominated
IndiaCategory
Phygital DistributionKeyword
Insurance
Innovation presentation
iMobile app is the most comprehensive banking app in the industry with over 170 services including financial and non-financial services. In order to enhance customer experience, users can save their past transactions as favourites to ensure a quicker process. Customers can also pay from transaction history like Quick Pay for bill payment, repeat a past recharge for recharging prepaid devices etc. The key services offered on the app are mentioned below: - Deposit Products – iWish – the flexible recurring deposit which enables the user to deposit any amount, anytime without being bound by a payment schedule. - Day to day financial services – Bill Payment, Fund Transfer, Recharge, Movie and Train ticket booking etc - Investment product – Insurance, Tax Payment - Credit Products – Credit Cards, Loan application - Non-financial services – Customer can check his balance, request a Cheque book, use iTrack to track his deliverables and perform many such nonfinancial activities anytime from the iMobile app With shifting demographics and influx of affordable smart phones mobility is one of the key strategies of the bank. The bank has been providing seamless user interactions across all its services on mobile as a channel. Over the past one year, bank has been innovating in delivering maximum benefits to its customers, enhancing their experience. Banks has introduced first-of-its-kind pioneering features which will enable the customers to enjoy the convenience of AI infused chat-bots, Smartkeys (enabling mobile banking for customers via their smart phones keyboard), instant tax payment from within the app, book rail tickets, add an extra layer of security to their cheque based transactions with ‘Positive Pay’, apply for a personalised Expressions Debit Card and purchase travel & motor insurance as well as mutual funds. These new features make ‘iMobile’ the most comprehensive mobile banking app by any Indian bank.
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