UOB YOLO Card Qorus Banking Innovation Awards 2017

Submitted by

UOB Singapore

Premium

06/02/2017 Banking Innovation

UOB's first credit card to focus on the Millennial segment, it has a new quick read card design and leverages the latest mobile technology for payments and to offer savings and investment solutions.

Innovation details

Country
SingaporeCategory
Customer Experience & EngagementKeyword
Kids-targeted offerings

Innovation presentation

UOB YOLO is a new credit card tailored to the needs of Singapore’s millennials. It not only features exciting lifestyle dining & travel benefits, the card also showcases the latest in technology in the card industry. For example, it is Southeast Asia’s first ‘quick read’ card face, designed to make customers’ e-commerce experience more convenient. UOB YOLO Cardmembers were amongst the first in Asia to pay with their mobile devices via UOB Mighty and Apple Pay. In addition, customers can pair their UOB YOLO with the UOB One Account to earn bonus interests, and enroll for the unique Sweep function which will automatically convert the card rebates and interests earned into Unit Trust.

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