Submitted by

National Bank of Oman

Premium
11/09/2018 Banking Innovation
NBO’s mobile app is developed to suit the banking needs and preferences of its customers, allowing them to bank how they want, whenever they want - making it convenient, secure and hassle-free
Innovation details
Country
Oman
Category
Offering Innovation
Keyword
Retail banking

Innovation presentation

NBO’s mobile app is an integrated platform that provides customers with a reliable, convenient and seamless banking experience, allowing users to complete all banking transactions. Customers can do simple things such as open accounts, pay utility and credit card bills, locate branches and ATMs to applying for products such as the Easy Payment Plan (EPP), make local or international money transfers. The app is fitted with a geolocation functionality giving customers real time notifications of special discounts and offers for cardholders. It also gives customers access to the Bank’s reward program, Nuqati. The app was a collaborative project that came to life with the support from multiple departments within the Bank and from valuable input and feedback from NBO customers. Through direct customer feedback, we were able to develop a mobile app to suit the banking needs and preferences of our customers. The NBO mobile app works to solve many roadblocks customers often face in banking and instead allows customers to bank how they want, whenever they want - making it convenient and hassle-free. The app promotes a digital lifestyle delivering products and services simply through a touch of a button. To date, there are around 6,000 customers using the app daily, which is significantly higher than the numbers of customers visiting any branch. In line Oman’s 2040 economic vision and its 2030 digital strategy, NBO is part of the transformation and the adoption of its Mobile App continues to help move the Sultanate towards a more digitalized society.

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