Qorus Banking Innovation Awards 2021 - Winner

Nicole – Financial Peer Comparison

Submitted by

Raiffeisen Bank International

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19/09/2019 Banking Innovation

About

Nicole is a service that helps people to manage their money by showing how others do it.

Innovation presentation

Nicole is a service that helps people to manage their money by showing how others are doing it.

Watch this video to learn more about her! https://youtu.be/ucc-x6SvBww

After talking to more than 150 private individuals in 5 CEE markets we discovered that most people are struggling with managing their finances. The three main pain points mentioned are:

1. Confidence.

How to spend or save money wisely? So often I take decisions where I am not really sure about in the end. I wish I had more professional guidance – ideally based on lots of smart data.

2. Transparency.

Since money is such a taboo, how should I know if my financial decisions are the right ones. If only I could learn from how people like me are spending and saving their money?

3. Financial Literacy.

Nowadays everything is so complex and dynamic. Almost impossible to keep up with that pace. When it comes to money, I really would love to learn more to take well educated decisions.

To help our clients, Nicole provides insights she gains from other bank customers and thus enables Raiffeisen clients to learn from each other (Not to mention, she treats all customer data confidentially):

(A) A peer comparison showing how your peers are managing their money

(B) Financial options showing how other people took financing decisions

(C) A knowledge base providing money management tips – from peers for peers

Uniqueness of the project

While there are plenty of Personal Finance Management (PFM) solutions on the market, Nicole is the first and only one in CEE to provide the users benchmarks by showing them how people like them are managing their money. This allows users not only to understand their personal finances, but also to see how other people in similar situations are doing it. This enables them to improve their money management and plan a stable and sustainable financial future.

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