AMK E-Market Platform - Tonlesap App Qorus Banking Innovation Awards 2019

Cambodia is still hugely disconnected between rural people, especially farmers, to the market information, acquiring knowledgebase information and agriculture technique to improve their productivity. Over 50% of AMK loan clients using the fund for agriculture purposes to growing crops and raising animals. Cambodia has been adopted digital technology rapidly on smartphone and social media usages. Cambodia total population is about 16.3 million; 25.04 million mobile subscriptions; 12.50 million internet users; and 8.10 million mobile social media users. Responding to the need, AMK is initiated and developed Tonlesap App in cooperation with the Ministry of Agriculture and funded by IAP, SIDA, and USAID. Tonlesap is the first mobile application provides agriculture knowledge and market information to farmers in Cambodia. It is another achievement that AMK contribute to the strengthening of agriculture sector in Cambodia and providing extensive benefits to our farmers in growing crops and raising livestock to generate more income. This app is trying to create agriculture supply chain actors by linking suppliers, farmers, and direct buyers to meet each other for market deals. The App offers a range of features comprise of acquiring knowledge and farming techniques, sharing experience from successful farmers, getting advice from agriculture experts to solve problems, and finding appropriate agri-equipment. Additionally, the app provides technical expertise to increase farmers’ productivity, budget estimation so that they can plan for growing crops and following technical guidance, and contracting AMK MFI directly for financial services as they need including Agriculture loan, SME loan, payment services or money transfers.