VakifBank & Trendyol end-to-end digital msme lending project Qorus-Infosys Finacle Banking Innovation Awards 2025
TurkeyCategory
Business Model InnovationKeyword
Embedded finance & Super apps
Innovation presentation
We, as VakıfBank; in order to increase the number of our customers in the MSME banking sector and our depth in our current customers by opening a new channel for customer acquisition, and to reinforce our domestic pioneering role in the field of digital banking, have collaborated on a joint project with Türkiye's largest Ecommerce platform Trendyol. With our project; both sole proprietors and limited liability companies that sell on our Project partner Trendyol’s marketpalece (for short, “sellers”) and meet the Micro SME criteria - wheter they are our bank’s customers or not- can create a line of credit for their businesses instantly by applying for one, directly from the “Trendyol Seller Center” (TYSC - A dashboard on which, Trendyol Sellers monitor their cash flows, stocks, the orders they’ve recieved etc.). Then with the aid of APIs, in a matter of seconds, our limit services responds and show the approved credit limit on TSYC. At this point if the sellers want to use their line of credit, they may become VakıfBank customers with our remote digital customer gaining process and can take out a cash loan of their choice (spot, revolving or installment loan) digitally.
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