YapıKrediHizmet- Most enjoyable channel of Yapı Kredi Qorus-Infosys Finacle Banking Innovation Awards 2025
Submitted by
Yapi Kredi
Yapı Kredi was established as the first retail oriented private bank in Turkey and now the Bank is the third largest private bank in Turkey as of the end of 2018 with TL 373,4 billion of assets. Yapı Kredi is one of the 10 most valuable brands in Turkey with...
TurkeyCategory
Customer Experience InnovationKeyword
Customer experience, AI & Generative AI, Social media
Innovation presentation
While all of the bank support accounts on the X platform were constantly receiving complaints about banking products, responding to customers in a uniform manner, and not establishing emotional bonds, Yapı Kredi took a very different stance and started to resolve complaints, become a love mark for customers, touch their emotions, and organically spread through personal touches. This innovative approach made us the most loved, followed and shared bank on X. It enabled us to earn income for our bank through the loyalty economy.
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