iGenome, our approach to N=1 Qorus Banking Innovation Awards 2021

Submitted by

ICICI Bank

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30/09/2021 Banking Innovation

Hyper Personalization (N = 1) for driving Customer Life time value powered by Machine Learning and Deep Learning

Innovation details

Country
FranceCategory
Offering InnovationKeyword
Operational excellence & efficiency, Blockchain

Innovation presentation

iGenome is the digital twin of the customer, this is being consumed by both digital as well as physical channels of the bank. This is powering contextual and uniform action (Product, service, engagement) across 44 placeholder of RIB (Website), 5 place-holder of iMobile (mobile app), iView (Interface for sales team), VRM (RM app) etc. Channels of the bank get benefited having this ready to leverage deep insight and action about a customer along with reasons for insight generation and contextual pitch.

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