BBVA Accelerating Digital sales Qorus Banking Innovation Awards 2021 - Winner

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BBVA

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29/09/2021 Banking Innovation
Accelerating BBVA Digital sales through an E2E data-based strategy
Innovation details
Country
SpainCategory
Digital Marketing & Sales

Innovation presentation

Elevate digital sales at BBVA, achieving sustainable growth through profitable sales, increasing digital maturity in all 6 geographies (Spain, USA, Mexico, Colombia, Peru, Argentina) with cross country alignment in each discipline along an E2E strategy.

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