Santander app Qorus Banking Innovation Awards 2021 - Winner

This project aims to rebuild the customer experience through the mobile thanks to the inclusion of new functionalities, products, tools and services in our mobile app. This ambitious evolution of the app has as its central axis its customization: the objective is to achieve an app for each person, by allowing the user to choose their profile photo, the style of their global position (from the simplest version to the most advanced, going through a standard version), which products you want to show and hide, with what aliases you want to identify each product, how they want us to name them,... and you can even choose the photographic theme that you like the most (sports, buildings, pets, cities,...) This personalization has been achieved thanks to this initiative using different tools, such as simple onboarding or even using gamification to score the digital profile of each user (1-100%) and challenging them to upload their grade by personalizing the app or completing their profile, eg, including information such as their email or registering a secure device. But we wanted to go a step further and amaze our user through the app, allowing not only creating an own customized app, but also their own personalized finances. For example, when creating a piggy bank, users can define their personalized objectives, deadlines, rules by which they want to accumulate their savings…; or they can customize how they want their account to behave through automatic operations based on the casuistry that they themselves define.