Credit card with immediate use! Qorus Banking Innovation Awards 2022

Submitted by

Bradesco

Premium
03/10/2022 Banking Innovation
Customers can use the credit card immediately after approval through digital wallets (Google Pay, Samsung Pay and Apple Pay), and without the need to wait for the issuance and receipt of the physical card.
Innovation details
Country
Brazil
Category
Reimagining the Customer Experience
Keyword
Operational excellence & efficiency

Innovation presentation

With this innovation, Banco Bradesco meets the needs of our customers in terms of speed and convenience in the use of credit cards. When finalizing the request for a new card through the Bradesco App, the customer does not need to wait for the receipt of the physical copy to start their purchases, and can immediately enable it in their digital wallets (Google Pay/Samsung Pay/Apple Pay) to make purchases in stores online or in physical stores via contactless payment. The solution is available for Visa and Elo cards, requested daily until 5 pm, including on weekends. Among customers who request this solution, an average of 37% complete the card activation journey in digital wallets immediately afterwards.

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