Submitted by

Axis Bank

Premium
30/09/2022 Banking Innovation
Tool to help create a savings pool for emergencies and how to achieve it
Innovation details
Country
India
Category
Offering Innovation
Keyword
Savings & Investments

Innovation presentation

"Savings is a fundamental and critical behaviour in every individual's financial journey. While some take active steps towards it, some neglect it and others know it is important but don't know what steps to take to move ahead. The importance is savings is most realized on a rainy day, most likely with the medical emergencies, income loss or other uncertainity. The world learnt this lesson during Covid-19 pandemic as hospitals were full and shops were empty. It was also a unique time for banking, as people had more liquid cash balance - with limited avenues to spend or invest, holding on their hard-earned money from more uncertainity. It gave a clear view of how emergencies can eat into savings and hence the importance to plan for it."

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