NYALA by OCBC NISP Qorus Banking Innovation Awards 2022
IndonesiaCategory
Reimagining the Customer ExperienceKeyword
Affluent, Kids-targeted offerings, Retail banking
Innovation presentation
NYALA by OCBC NISP is a service proposition designed for young productive Indonesians (ranging from 25 to 35 years old) that provides access to affordable financial packages that suit their needs, from savings, transactions, payments, and loans, to investment products. As part of our dedication to serving the market, we proudly present #FinanciallyFIT movement, where we encourage young Indonesians to improve their financial literacy through financial classes and advisory from the early stage of their career journey. This movement aims to improve the overall life quality of young Indonesians. NYALA by OCBC NISP has a tiered-benefit approach that rewards more benefits for customers based on total relationship balance, from basic banking products to wealth management products, so they will be encouraged to start to invest. While growing their wealth in the bank, they will benefit more along the way. Total relationship balance started as low as IDR1,000,000 and the benefit value can be up to 90x free transaction fees every month (transfer, withdrawal, payment/purchase), monthly cashback, free monthly streaming platform fees, and many more to come.
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.