About
We wanted to empower customers to materialize their purchasing decisions, generating at the same time further financial inclusion, this due of 30% of the Colombian population does not have access to formal financial or credit resources, this due to a limited to a segment that does not have the financial resources needed to immediately afford products or services. We wanted to provide customers a convenient and a additional solution for their needs by using interest-free credit with our “Buy Now Pay Later” solution: “CeroPay”. Furthermore, this solution aids Banco de Bogotá allies businesses to increase customer attraction, both at physical stores and via e-commerce, generating turnover inventory and more availability of payment methods for their customers.
