International Debit Card MyOne Qorus Banking Innovation Awards 2023

Submitted by

UniCredit

Premium

20/09/2023 Banking Innovation

MyOne International Debit Card, offering the possibility of requesting it in both physical and digital-only versions, from all the Bank's channels

Innovation details

Country
ItalyCategory
Reimagining the Customer ExperienceKeyword
Payments

Innovation presentation

With the aim of offering an innovative, immediately usable and easily manageable product in line with new market needs, in April 2022 UniCredit launched an upgrade of the MyOne International Debit Card, offering the possibility of requesting it in both physical and digital-only versions, from all the Bank's channels. The Card, aimed at a young target audience and accustomed to the use of digital tools, can be used immediately after signing the contract and managed, even independently, through the Mobile Banking App and Online Banking. In addition, the Customer who chooses only the digital card can choose an image to be associated with it that will be visible from all channels and payment wallets.

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