Qorus-Infosys Finacle Banking Innovation Awards 2024

Evolving the Amex App: Revolutionizing Customer Interaction Beyond Transactions

Submitted by

American Express

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22/06/2024 Banking Innovation

About

American Express launched its redesigned mobile app reflecting the expansion of the company’s core offerings to non-card products while maintaining simplicity, enhancing visual appeal, ensuring discoverability, and improving customer satisfaction.

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