About
The bank has majorly 4 different Product areas- Liabilities, Credit Card, Retail Asset and MFI where respective customers KYC information was maintained at different repositories. This resulted in duplication of Information being collected from the common customer i.e., if there is standalone Credit Card customer, while opening SA or FD A/C, again KYC was being done and information was collected in Liabilities DB. To accelerate X-Sell and to enhance customer engagement a need for common pan bank KYC repository was entailed which will focus on the below areas: 1. Accelerate Cross Product X-Sell penetration 2. Enhance Customer engagement 3. Cost reduction by streamlining KYC process.
