Blank: Empowering a Global Network of Neobanking Qorus Banking Innovation Awards 2023

Submitted by

La Fabrique by CA

Premium
19/09/2023 Banking Innovation
Blank is an innovative neobank tailored to serve the professional custmers, strategically positioned to fill a gap overlooked by traditional banks within the Crédit Agricole Group. By capitalizing on industry best practices, such as 100% online account openings and integrated banking services seamlessly integrated into time-saving financial management tools, Blank adopts a singular approach : it can be easly adopted by various banking institutions. These institutions are free to tailor their approach according to their specific market conditions. Operating as an independent brand, Blank enables rapid test-and-learn cycles, which, in turn, enrich the white-label solutions offered to partner banks. After successful implementations with leading French banks, Blank is now embarking on an international expansion into Italy through the group's subsidiary, marking a remarkable stride in neobanking innovation.
Innovation details
Country
France
Category
Neobanks & Specialized Players
Keyword
Strategy & Business model, Retail banking
Total Cost
$1M-5M

Innovation presentation

Blank's primary innovation lies in its ability to rapidly integrate the market's best features by testing them through a 100% digital brand. Equipped with a highly versatile shared infrastructure and human resources, Blank empowers its partners to leverage its assets while allowing them to adapt these assets to different strategic contexts, whether it's acquiring new customers or taking a defensive approach. This approach enables Blank's partners to deploy new commercial offerings in just 8 months, a process that typically takes several years. By adopting distinct digital brands and acquisition strategies between Blank and its partners, the solution effectively targets a broad and minimally overlapping customer base. The project required an investment of €3.5 million from La Fabrique by CA. The launch deadline to release a first public version was set at 16 months. Following initial successes, the digital bank accelerated its growth with a fundraising of €47 million.

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