Qorus Banking Innovation Awards 2023 - Winner

Insight-led Customer Selection Engine to Deploy Hyper-personalized communications, Personal Finance Management feature and upselling.

Submitted by
premium
Q+
04/09/2023 Banking Innovation

About

Harnessing the power of AI, HSBC has revolutionised banking personalisation, with the Insight-led Customer Selection Engine and the Personal Finance Management (PFM) tool. We've created a sophisticated, smart analytics engine that adapts to customer behavior, marking a new era of hyper-personalised banking. The result: a unique, tailored banking experience for every customer.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

29/06/2024 Banking Innovation

Spatial Banking on Apple Vision Pro

Imagining banking in the future on Apple Vision Pro!

28/06/2024 Banking Innovation

Fraud Controls on ENBD X

Protecting vulnerable customers from fraudsters through smart fraud controls

27/06/2024 Banking Innovation

“Travel Guru” – First-in-HK Travel Rewards Membership Programme by Bank, All from HSBC Reward+ App

"Travel Guru" by HSBC: Innovative app-based Rewards Program (launched Sept 2023). Uses analytics to offer exclusive travel perks, drawing 260K+...

27/06/2024 Banking Innovation

ReFi Türkiye

ReFi Türkiye is a program that discovers the intersection of finance, technology and impact. the program involves content creation, hackathons,...

Related news & insights

Digital Reinvention
15/07/2024 Article

Financial Innovation Spotlight – July 2024 edition

This global innovation journey begins in Singapore, where OCBC Securities offers AI-driven personalized stock recommendations. Then we head to the...

Digital Reinvention
12/07/2024 Interview

NewTech Friday: Trustly – Offering fast, simple and secure online banking payments

Swedish scaleup Trustly is an open banking pioneer and a global payment method. Qorus’ Boris Plantier talked to Oscar Berglund,...

Digital Reinvention
11/07/2024 Interview

Creating the My World Super App: A peek into Yapi Kredi’s award-winning project

Yakup Doğan, Assistant General Manager responsible for Limitless Banking at Yapı Kredi, reflects on the Turkish bank's victory at the...

Digital Reinvention
11/07/2024 News

BNP Paribas and Mistral AI forge multi-year partnership to enhance banking services

BNP Paribas and Mistral AI have entered into a multi-year partnership agreement, enabling BNP Paribas to access and utilize Mistral...