Qorus Banking Innovation Awards 2023 - Winner

Insight-led Customer Selection Engine to Deploy Hyper-personalized communications, Personal Finance Management feature and upselling.

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HSBC Hong Kong

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04/09/2023 Banking Innovation

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Harnessing the power of AI, HSBC has revolutionised banking personalisation, with the Insight-led Customer Selection Engine and the Personal Finance Management (PFM) tool. We've created a sophisticated, smart analytics engine that adapts to customer behavior, marking a new era of hyper-personalised banking. The result: a unique, tailored banking experience for every customer.

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