SecureNow's Business Model around distributing Doctor's Liability Qorus Innovation in Insurance Awards 2018

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SecureNow

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16/11/2017 Insurance Innovation
Building a platform to distribute Doctor’s Liability Insurance through strategic tie-ups with associations and insurers.
Innovation details
Country
India
Category
Best Disruptive Product or Service
Keyword
Health insurance

Innovation presentation

We observed that the sale of Liability Insurance had seen a steady rise over the years. It could be attributed to the rising number of claims and increased knowledge among the masses. We thought why not customize products specific to professions. Through our expertise in affinity channel development, we were able to negotiate with insurers to roll out liability insurance specifically for doctors at a highly discounted rate. Our primary area of operation is Delhi, but we can issue policies pan India. There are many examples where intermediaries have tied up with associations and both parties have reaped the benefit of the resonance that came with the alliance. What we have done different is that we were also able to get an insurer on board so that the price and benefits we offer remained unmatched. Till date, we have sourced around 2000 policies, and the scope for cross-selling and linking up with other similar platforms is unparalleled.

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