04/05/2020 Insurance Innovation


We connect the emotion and passion the consumer feels when in the buying experience to the insurance product designed to protect the very feeling driving the decision to buy.

Innovation presentation

The insurance industry has historically missed a prime opportunity in connecting the purchase of it’s policies to the purchase of the original product. The additional steps and processes that must be fulfilled disconnect the policy from the good or service. The In-Checkout Widget (ICW) helps change that to allow the insurance industry to sell where the consumers buy. We are helping to make the purchase of insurance just like that of other goods in today’s e-commerce world, a single click and it’s done.

It’s built to handle immense scale, and handles all of the required information needed in the heavily regulated insurance industry, language, location, product type, payment terms are all done through the integration, so the consumer can make a single click and within seconds have a policy in their inbox.

We are currently facilitating 60,000 quotes a day, and have integrated to much of the live-event industry.

Uniqueness of the project

The widget lives in an I-Frame and therefore is housed on our servers. The entire process is secure, tokenized, and can be fulfilled without forcing the buyer to leave the existing check-out page. It provides geographic details down to the municipal level for tax, and reporting purposes. It can also be localized for both language and currency. It has the ability to handle multiple products at the same time, and captures real time data on the session, all with A/B testing functionality.

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