Türkiye Sigorta Customer Platform Qorus Innovation in Insurance Awards 2023

Submitted by

Türkiye Sigorta

Premium
13/04/2023 Insurance Innovation
Making insurance cost-free with platform based superapp services
Innovation details
Country
Turkey
Category
Connected Ecosystems & Marketplaces
Keyword
Customer acquisition & loyalty, Customer experience, Operational excellence & efficiency, Customer service, Financial advice & Robo-advisory, Home insurance, Insurance, Innovation, Health insurance, Beyond financial services & ecosystems, Car & Mobility insurance, Travel Insurance, Pet Insurance
Total Cost
$250k-500k

Innovation presentation

We created a platform based super app an insurance sector. Together with the new release of super app, we are focused on providing all the needs of the customer in and around the insurance business and on the experience of our customers to be a part of their lives, not just only at the time of damage. Therefore, our customers benefit many services from our app. For instance, customers can view their policies in the app as a virtual card. Moreover, we reduced customer acquisition cost of our business partners and increase their visibility thanks to our platform-based super app. Therefore, we bring service buyers and service provides on a single platform. Though the power of our pension application, we provide accessibility to our business partners easily on mobile app by providing high retention at all times. Target customers are not only its core insurance customers, also whole potential clients can be registered to Turkiye Sigorta super app. As a result, whether he or she is our customer or not, each potential customer can easily experience and benefit marketplace and daily life application services.

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