About
At AIA, we are re-imagining the customer experience in each of our 18 markets and tacross all areas of our business. A key part of this is the creation of a hyper-personalised lifestyle Super App that transforms the role we play in the lives and long-term wellbeing of our customers and prospective -customers. Underpinning this is a superior experience across our Buy, Service, Claim core processes, which we have re-engineered using innovative AI technology. This ensures that customers in many cases receive instant responses as well as automated processing when they interact digitally with us. By applying innovative thinking and by sharing best practices at scale across our markets, we are leading the industry in providing a a new kind of digital experience – right across Asia.
