Qorus Innovation in Insurance Awards 2024

OneZurich Workforce Ambassador Module

Submitted by
premium
Q+
24/04/2024 Insurance Innovation

About

Empower Zurich employees as customer and ambassadors, an innovative digital ecosystem connecting them to our products and benefits. Transforming culture, fostering pride, and driving efficiency.

Innovation presentation

Background:

In 2021, we launched our Employee Ecosystem Initiative (OenZurich) aimed at revolutionizing the digital experience for our workforce. Over the past two years, our focus has been on initiatives related to the new hybrid way of working. We've constructed an ecosystem of mobile components, each dedicated to enhancing different aspects of the employee journey, including efficiency, workplace dynamics, and digitalization. Our overarching priority has always been to create exceptional user experiences and seamless integrations with enterprise systems.

Last year, we took our initiative to the next level by considering employees as our best ambassadors and more motivated customers. Introducing the OneZurich Workforce Ambassador Module, we developed a digital tool that provides employees with easy access to buy Zurich Insurance Products and a user-friendly interface to explore all the benefits available to them. This initiative is designed to not only enhance our corporate culture but also to empower our employees to become advocates for our products. We strongly believe that our workforce can be the most effective ambassadors for our services, fostering pride in the quality of the services they provide. It is what we call our Multiverse App as cover all the journey as employee but also as Customer/Ambassador

Uniqueness of the project

The uniqueness of the OneZurich Workforce Ambassador Module lies in its holistic approach to transforming the employee experience and leveraging our workforce as customer and ambassadors. Unlike traditional initiatives that focus solely on improving internal processes, our project goes beyond by recognizing employees as invaluable advocates for our brand and give them access to all set of benefits.

We have created:

1) Employee-Centric Perspective: Our initiative is centered around viewing employees as our best ambassadors. By providing them with a digital tool that facilitates easy access to Zurich Insurance Products and highlights available benefits, we empower our workforce to not only understand our offerings better but also to proudly represent our brand.

2) Cultural Transformation: The OneZurich Workforce Module is not just a technological solution; it's a cultural transformation. We firmly believe that employees can be the most effective advocates for our products and services. This cultural shift sets our project apart from initiatives that solely concentrate on technological enhancements.

3) Pride in Services: Our initiative aims to instill a sense of pride in our employees regarding the services we offer. By connecting them directly with our products and benefits, we create a unique bond that fosters a positive and enthusiastic representation of Zurich Insurance.

In summary, our project's uniqueness lies in its all-encompassing digital approach, the recognition of employees as brand ambassadors, the cultural transformation it instigates, and the pride it instills in our workforce for the services they provide.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

23/05/2024 Banking Innovation

Improving Financial Health via Mobile

How to truly improve financial health at scale

23/05/2024 Banking Innovation

Supplementary Pension in Intesa Sanpaolo's Mobile APP

Supplementary pension plan in App: from Subscription to Post- Sale, for an interactive and immediately customer experience. Totally new processes...

23/05/2024 Banking Innovation

Finanza Insieme

Finanza Insieme: Impara, Capisci....Agisci

23/05/2024 Banking Innovation

Financial Health as Ultimate Company Purpose

Strategy reinforcing our 200y year old purpose brought to modern era

Related news & insights

Mobility
24/05/2024 News

manager.one payment card provides access to over 300,000 charging stations in Europe

manager.one has integrated the Idemia Card Connect technology over the past two years to enhance its payment card services. This...

Embedded Insurance
23/05/2024 Article

Partnerships provide insurers with the key to unlock cybersecurity opportunities

The rising threat of cybercrime is challenging insurers to build innovative solutions that will protect their customers and generate new...

Digital Reinvention
23/05/2024 News

UK fintech Jaja pioneers AI chat assistant for lending

Jaja Finance has launched 'Airi,' an advanced AI chat assistant to enhance customer support and lending services. Using the Claude...

Digital Reinvention
21/05/2024 Article

Innovation Masters: How top insurers retain customers

In this article, we'll explore recent successful innovative programs for retaining customers by Discovery, Mapfre, Triple-S Vida, AXA, and Nib....