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16/04/2024 Insurance Innovation

About

The power of AI at the service of health. At MAPFRE we take care of what matters to you by offering our users a pioneering digital physiotherapy service from the comfort of their homes.

Innovation presentation

It is not new that the COVID-19 pandemic was a driving factor for change and transformation in the health field. Before that we had already experienced several waves of digitalization of the sector. From the digitalization of hospital and institutional management systems, through advances in artificial intelligence that initiated the disruption in diagnosis and treatment allocation systems, to the digitalization of the doctor-patient relationship (telemedicine).

Home health is here to stay, giving way to solutions that use artificial intelligence to offer personalized programs and treatments that the user performs on their own and at their own pace.

Along these lines, MAPFRE has launched DIGITAL REHABILITATION, a transforming phygital service that, using AI, allows patients to complete the treatment carried out in consultation from home and do the exercises prescribed by the physiotherapist, guided by voice or through a virtual approach. The objective is to avoid abandoning therapies and to make treatments more effective.

Through a website/app, patients, from any device, can receive personalized online treatment to recover, for example, from a shoulder injury, know if they are performing the exercises correctly or not and receive a report with the evolution of their recovery, supervised by the physiotherapist, with whom they will also have direct communication through technology.

With this solution, MAPFRE positions MAPFRE's physiotherapy service in a territory of leadership, modern and cutting-edge value. Furthermore, it contributes efficiently to the patient's rehabilitation process, positioning the user at the center of their recovery, being the protagonist in their treatment.

Uniqueness of the project

Benefits :

Greater productivity: More efficient service, allowing your professionals to treat more patients in less time.

Greater adherence to treatment: Thanks to the monitoring of the solution, patients always feel accompanied and their adherence to exercise increases.

Better user experience: Thanks to remote accessibility, available at any time and from the comfort of the user's home; the project also offers personalized treatment.

Continuous monitoring of patient progress.

Reduction in service costs: capable of reducing the costs of your rehabilitation service by up to 50% in terms of travel and time.

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